Explorations in Linguistic Landscapes: A Study of Southwestern Nigeria (PDF)


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Since the term “linguistic landscapes” appeared in the late 1990s, especially in the work of Landry and Bourhis (1997), the attention of linguists has been drawn to the immense opportunities images and signs in general in public spaces have for learning about the language situation of the society in which such signs are placed. Scholars have found the idea exciting that the regular, inviting and attractive commercial and non-commercial signs meant to serve different utilitarian purposes (advertising, directing, warning, etc.) can indeed help with the planning of languages in the society. By providing information about language use, language vitality, language dominance and identity and the current linguistic practices in the society, among many others, linguistic landscapes have been found to be a tremendous data repository for solving real life problems and challenges that border on language.However, despite the surge of interest in linguistic landscapes, the bulk of research in the area has been from the global north.

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Publication Date

September 2019

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L. Oladipo Salami is a Professor in the Department of English, Obafemi Awolowo University, Ile-Ife, Nigeria. He holds a DPhil degree in Linguistics from the University of Sussex, Brighton, United Kingdom. His area of specialization is Sociolinguistics.He is a member of both the Network of the Study of the Sociology of Language and Religion and Research Network on Language and Literacy in Africa and the Diaspora.

Mohammed Ademilokun is a Senior Lecturer in the Department of English, Obafemi Awolowo University, Ile-Ife, Nigeria. He holds a Ph.D. in English Language with emphasis on Discourse Analysis from the same university. He specialises in Discourse Analysis and has received fellowships such as Fulbright fellowship, African Humanities Dissertation Completion fellowship and the Georg Forster Postdoctoral fellowship of the Alexander von Humboldt Foundation.