An Evaluation of Public Relations Strategies of National Youth Service Corps and National Orientation Agency for Nigeria’s Integration

Chamberlain Egbulefu

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Description

The book evaluated the strategies (tools) employed by National Youth Service Corps (NYSC) and National Orientation Agency (NOA) in enhancing Nigeria’s integration. It acquaints the reader with the knowledge that while newsletters and advertorials are not effective other public relations strategies (tools) such as community relations, media relations and corps members are very effective. However, ethnicity, politics of acrimony, religion, lack of social amenities and corruption pose enormous dangers to Nigeria’s integration.

Additional information

Author

Title

ISBN

Size

No. of Pages

203

Publication Date

June 2018

Author information

Dr. Chamberlain Chinsom Egbulefu hails from Umuojima Okereke in Osisioma-Ngwa of Abia State, Nigeria. He is a lecturer in the Department of Mass Communication Benson Idahosa University, Benin City, Edo State, Nigeria. His interest is in integration studies, public relations and advertising.