Marketing, Advertising and Public Relations in the Digital Age in Nigeria – Festschrift in Honor of Professor Idorenyin Udoesen Akpan


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This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria. The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context. Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution. Composed of thirteen chapters, the book provides revealing perspectives that would hopefully ignite further discussions.

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Publication Date

July 15, 2023

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About the authors

Peter Esuh, Ph.D. is a Professor of Corporate and Marketing Communications and Applied Rhetoric, University of Uyo, Nigeria. He is the Pioneer Dean, Faculty of Communication and Media Studies, University of Uyo. A spirited academic cum university administrator who is equally productive in his community service; Esuh is currently the Chairman, Akwaibom State Land Use and Allocation Committee.

Joseph S. Rishante, Ph.D. is a Professor of Multimedia and Visual Communication, American University of Nigeria. Formerly, he was the Deputy Vice-Chancellor (Administration), Taraba State University where he held several other administrative positions such as the Pioneer Dean, Faculty of Arts and Social Sciences. Rishante also served as the Commissioner of Education in Taraba State.

Ritchard T. M’Bayo, Ph.D. (of blessed memory) was a Professor of Communications and Multimedia Studies, American University of Nigeria. He also taught at several universities in Africa and the United States such as the Fourah Bay College, University of Sierra Leone, Bowie State Universityand was a Fulbright Scholar at the University of Lagos among others. M’Bayo also served as a United Nations consultant in Mass Communications to the government of Sierra Leone.

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